Pitching to the Networks
Preparing a Pitch Bible: Some practical tips

Nov 3rd 21:05~ Theater2


In this session, Yoshiya Ayugai, Cartoon Network’s executive producer for animation in Asia Pacific, will take the audience through the development process – share some practical tips how to turn a concept into a pitch bible with examples from shows that have been successfully greenlit, discuss some do’s and don’ts for pitching to the networks.
He will also share a few exercises that may help aspiring animators and creators, and discuss why strong characters lie at the heart of successful shows.


Yoshiya Ayugai
Executive Producer, Animation
Turner International Asia Pacific Limited

Based in Hong Kong, Yoshiya is responsible for the production of original animated content, and creative supervision for shorts, series and long-form productions – primarily for Cartoon Network. Originally from Japan, Yoshiya works with the region’s most dynamic animation studios from Mumbai to Manila and Seoul to Sydney – and everywhere in between – to produce comedy and adventure-inspired content that entertains and delights younger viewers.